Deal Sheet: 2026 Aviator Reserve

Loveland Ford Lincoln, Inc. · Loveland, CO · VIN: 5LM5J7XC6TGL15725

Negotiation Guide

Opening Offer

$80,740

Fair Price

$82,240

Walk Away Above

$81,815

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$72,437

Est. Invoice$74,879

Holdback (est.)$2,442

MSRP (Sticker)$81,390

Asking Price$86,390

Markup+$5,000

Est. Dealer Margin on This Car$13,953

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory430 vehicles

Avg Markup (All Models)-$1,626

Avg Markup (Aviator)+$5,000

% Below MSRP89%

Avg Days to Sell22 days

Avg Sold Markup-$356

Price History

Jul 9, 2026$82,390 → $86,390(+$4,000)

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$89,10044d

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+$5,000$74,50046d

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+$5,000$87,35025d