Deal Sheet: 2026 Aviator Reserve

Prostrollo Auto Plaza Co · Madison, SD · VIN: 5LM5J7XC6TGL15322

Negotiation Guide

Opening Offer

$81,533

Fair Price

$83,033

Walk Away Above

$82,612

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,149

Est. Invoice$75,615

Holdback (est.)$2,466

MSRP (Sticker)$82,190

Asking Price$87,190

Markup+$5,000

Est. Dealer Margin on This Car$14,041

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$1,743

Avg Markup (Aviator)+$5,000

% Below MSRP89%

Avg Days to Sell18 days

Avg Sold Markup-$1,313

Price History

Jul 9, 2026$83,190 → $87,190(+$4,000)

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