Deal Sheet: 2026 Aviator Reserve

Beau Townsend Lincoln of Dayton · Vandalia, OH · VIN: 5LM5J7XC6TGL14106

Negotiation Guide

Opening Offer

$84,850

Fair Price

$86,350

Walk Away Above

$85,943

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$76,126

Est. Invoice$78,692

Holdback (est.)$2,566

MSRP (Sticker)$85,535

Asking Price$90,535

Markup+$5,000

Est. Dealer Margin on This Car$14,409

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory247 vehicles

Avg Markup (All Models)-$1,075

Avg Markup (Aviator)+$5,000

% Below MSRP75%

Avg Days to Sell22 days

Avg Sold Markup-$528

Price History

Jul 9, 2026$86,535 → $90,535(+$4,000)

Cheaper Aviator Reserve Inventory

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+$5,000$77,97039d

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+$5,000$90,01046d

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+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d