Deal Sheet: 2026 Aviator Reserve

Gervais Lincoln, Inc. · Lowell, MA · VIN: 5LM5J7XC6TGL07348

Negotiation Guide

Opening Offer

$72,793

Fair Price

$74,293

Walk Away Above

$73,834

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$65,304

Est. Invoice$67,505

Holdback (est.)$2,201

MSRP (Sticker)$73,375

Asking Price$78,375

Markup+$5,000

Est. Dealer Margin on This Car$13,071

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)+$4,318

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell27 days

Avg Sold Markup+$2,611

Price History

Jul 9, 2026$74,375 → $78,375(+$4,000)

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