Deal Sheet: 2026 Aviator Reserve

White's Canyon Lincoln · Spearfish, SD · VIN: 5LM5J7XC5TGL24495

Negotiation Guide

Opening Offer

$85,754

Fair Price

$87,254

Walk Away Above

$86,487

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$76,291

Est. Invoice$78,862

Holdback (est.)$2,572

MSRP (Sticker)$85,720

Asking Price$90,720

Markup+$5,000

Est. Dealer Margin on This Car$14,429

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$612

Avg Markup (Aviator)+$5,000

% Below MSRP82%

Avg Days to Sell23 days

Avg Sold Markup-$32

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