Deal Sheet: 2026 Aviator Reserve

Sarat Lincoln · Agawam, MA · VIN: 5LM5J7XC5TGL24352

Negotiation Guide

Opening Offer

$76,249

Fair Price

$77,749

Walk Away Above

$76,982

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$67,831

Est. Invoice$70,118

Holdback (est.)$2,286

MSRP (Sticker)$76,215

Asking Price$81,215

Markup+$5,000

Est. Dealer Margin on This Car$13,384

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory241 vehicles

Avg Markup (All Models)-$849

Avg Markup (Aviator)+$5,000

% Below MSRP78%

Avg Days to Sell23 days

Avg Sold Markup-$609

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