Deal Sheet: 2026 Aviator Reserve

Lincoln of Bloomington · Bloomington, MN · VIN: 5LM5J7XC5TGL24111

Negotiation Guide

Opening Offer

$84,724

Fair Price

$86,224

Walk Away Above

$85,457

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,374

Est. Invoice$77,915

Holdback (est.)$2,541

MSRP (Sticker)$84,690

Asking Price$89,690

Markup+$5,000

Est. Dealer Margin on This Car$14,316

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)+$3,449

Avg Markup (Aviator)+$5,000

% Below MSRP22%

Avg Days to Sell20 days

Avg Sold Markup+$1,909

Price History

Jul 9, 2026$85,690 → $89,690(+$4,000)

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+$5,000$77,97039d

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+$5,000$87,07046d

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