Deal Sheet: 2026 Aviator Reserve

Joe Cooper Lincoln of Edmond · Oklahoma City, OK · VIN: 5LM5J7XC5TGL22889

Negotiation Guide

Opening Offer

$81,634

Fair Price

$83,134

Walk Away Above

$82,367

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$72,624

Est. Invoice$75,072

Holdback (est.)$2,448

MSRP (Sticker)$81,600

Asking Price$86,600

Markup+$5,000

Est. Dealer Margin on This Car$13,976

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)+$3,870

Avg Markup (Aviator)+$5,000

% Below MSRP10%

Avg Days to Sell23 days

Avg Sold Markup+$1,539

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