Deal Sheet: 2026 Aviator Reserve

Ken Ganley Lincoln Middleburg Heights · Middleburg Heights, OH · VIN: 5LM5J7XC5TGL22813

Negotiation Guide

Opening Offer

$79,634

Fair Price

$81,134

Walk Away Above

$80,367

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$70,844

Est. Invoice$73,232

Holdback (est.)$2,388

MSRP (Sticker)$79,600

Asking Price$84,600

Markup+$5,000

Est. Dealer Margin on This Car$13,756

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)+$4,627

Avg Markup (Aviator)+$5,000

% Below MSRP1%

Avg Days to Sell21 days

Avg Sold Markup+$2,000

Price History

Jul 9, 2026$80,600 → $84,600(+$4,000)

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+$5,000$87,35025d