Deal Sheet: 2026 Aviator Reserve

L. B. Smith Lincoln · Lemoyne, PA · VIN: 5LM5J7XC5TGL22567

Negotiation Guide

Opening Offer

$77,209

Fair Price

$78,709

Walk Away Above

$77,942

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$68,686

Est. Invoice$71,001

Holdback (est.)$2,315

MSRP (Sticker)$77,175

Asking Price$82,175

Markup+$5,000

Est. Dealer Margin on This Car$13,489

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)-$1,151

Avg Markup (Aviator)+$5,000

% Below MSRP82%

Avg Days to Sell19 days

Avg Sold Markup-$887

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