Deal Sheet: 2026 Aviator Reserve

Dave Knapp Lincoln, Inc. · Greenville, OH · VIN: 5LM5J7XC5TGL21838

Negotiation Guide

Opening Offer

$81,534

Fair Price

$83,034

Walk Away Above

$82,267

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$72,535

Est. Invoice$74,980

Holdback (est.)$2,445

MSRP (Sticker)$81,500

Asking Price$86,500

Markup+$5,000

Est. Dealer Margin on This Car$13,965

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$2,500

Avg Markup (Aviator)+$5,000

% Below MSRP93%

Avg Days to Sell23 days

Avg Sold Markup-$1,083

Price History

Jul 9, 2026$82,500 → $86,500(+$4,000)

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