Deal Sheet: 2026 Aviator Reserve

Tubbs & Sons Ford Sales, Inc. · Colby, KS · VIN: 5LM5J7XC5TGL21435

Negotiation Guide

Opening Offer

$71,645

Fair Price

$73,145

Walk Away Above

$72,653

• Recent buyers paid ~$1,534 above MSRP
• Sitting 44 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$64,222

Est. Invoice$66,387

Holdback (est.)$2,165

MSRP (Sticker)$72,160

Asking Price$77,160

Markup+$5,000

Est. Dealer Margin on This Car$12,938

Percentile100% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory8 vehicles

Avg Markup (All Models)+$1,375

Avg Markup (Aviator)+$5,000

% Below MSRP63%

Avg Days to Sell15 days

Avg Sold Markup-$361

Price History

Jul 9, 2026$73,160 → $77,160(+$4,000)

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