Deal Sheet: 2026 Aviator Reserve

Coccia Lincoln · Wilkes-Barre, PA · VIN: 5LM5J7XC5TGL21399

Negotiation Guide

Opening Offer

$71,087

Fair Price

$72,587

Walk Away Above

$72,121

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$63,773

Est. Invoice$65,923

Holdback (est.)$2,150

MSRP (Sticker)$71,655

Asking Price$76,655

Markup+$5,000

Est. Dealer Margin on This Car$12,882

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)+$15

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell19 days

Avg Sold Markup-$302

Price History

Jul 9, 2026$72,655 → $76,655(+$4,000)

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