Deal Sheet: 2026 Aviator Reserve

Coccia Lincoln · Wilkes-Barre, PA · VIN: 5LM5J7XC5TGL21242

Negotiation Guide

Opening Offer

$71,831

Fair Price

$73,331

Walk Away Above

$72,868

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$64,440

Est. Invoice$66,613

Holdback (est.)$2,172

MSRP (Sticker)$72,405

Asking Price$77,405

Markup+$5,000

Est. Dealer Margin on This Car$12,965

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)+$15

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell19 days

Avg Sold Markup-$302

Price History

Jul 9, 2026$73,405 → $77,405(+$4,000)

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