Deal Sheet: 2026 Aviator Reserve

Libertyville Lincoln Sales, Inc. · Libertyville, IL · VIN: 5LM5J7XC5TGL21046

Negotiation Guide

Opening Offer

$82,171

Fair Price

$83,671

Walk Away Above

$83,136

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,514

Est. Invoice$75,992

Holdback (est.)$2,478

MSRP (Sticker)$82,600

Asking Price$87,600

Markup+$5,000

Est. Dealer Margin on This Car$14,086

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory73 vehicles

Avg Markup (All Models)+$3,452

Avg Markup (Aviator)+$5,000

% Below MSRP23%

Avg Days to Sell20 days

Avg Sold Markup+$1,680

Price History

Jul 9, 2026$83,600 → $87,600(+$4,000)

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