Deal Sheet: 2026 Aviator Reserve

Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LM5J7XC5TGL20690

Negotiation Guide

Opening Offer

$82,188

Fair Price

$83,688

Walk Away Above

$83,269

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,737

Est. Invoice$76,222

Holdback (est.)$2,486

MSRP (Sticker)$82,850

Asking Price$87,850

Markup+$5,000

Est. Dealer Margin on This Car$14,114

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,708

Avg Markup (Aviator)+$5,000

% Below MSRP16%

Avg Days to Sell19 days

Avg Sold Markup+$1,395

Price History

Jul 9, 2026$83,850 → $87,850(+$4,000)

Cheaper Aviator Reserve Inventory

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+$5,000$77,97039d

East Carolina LincolnGreenville, NC

+$5,000$90,01046d

Knudtsen Foothills LincolnSpokane, WA

+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

Bob Smith Lincoln, Inc.Billings, MT

+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d