Deal Sheet: 2026 Aviator Reserve

Future Lincoln of Roseville · Roseville, CA · VIN: 5LM5J7XC5TGL20236

Negotiation Guide

Opening Offer

$72,148

Fair Price

$73,648

Walk Away Above

$73,187

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$64,725

Est. Invoice$66,907

Holdback (est.)$2,182

MSRP (Sticker)$72,725

Asking Price$77,725

Markup+$5,000

Est. Dealer Margin on This Car$13,000

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)+$3,009

Avg Markup (Aviator)+$5,000

% Below MSRP22%

Avg Days to Sell14 days

Avg Sold Markup-$455

Price History

Jul 9, 2026$73,725 → $77,725(+$4,000)

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