Deal Sheet: 2026 Aviator Reserve

Lincoln of Memphis · Memphis, TN · VIN: 5LM5J7XC5TGL20219

Negotiation Guide

Opening Offer

$74,788

Fair Price

$76,288

Walk Away Above

$75,731

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,906

Est. Invoice$69,161

Holdback (est.)$2,255

MSRP (Sticker)$75,175

Asking Price$80,175

Markup+$5,000

Est. Dealer Margin on This Car$13,269

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)+$3,019

Avg Markup (Aviator)+$5,000

% Below MSRP31%

Avg Days to Sell22 days

Avg Sold Markup+$1,816

Price History

Jul 9, 2026$76,175 → $80,175(+$4,000)

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+$5,000$74,50046d

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+$5,000$87,35025d