Deal Sheet: 2026 Aviator Reserve

Cortese Ford Lincoln, Inc. · Rochester, NY · VIN: 5LM5J7XC5TGL19796

Negotiation Guide

Opening Offer

$80,504

Fair Price

$82,004

Walk Away Above

$81,237

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$71,618

Est. Invoice$74,032

Holdback (est.)$2,414

MSRP (Sticker)$80,470

Asking Price$85,470

Markup+$5,000

Est. Dealer Margin on This Car$13,852

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,057

Avg Markup (Aviator)+$5,000

% Below MSRP77%

Avg Days to Sell21 days

Avg Sold Markup+$188

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