Deal Sheet: 2026 Aviator Reserve

Bob Maxey Lincoln, Inc. · Detroit, MI · VIN: 5LM5J7XC5TGL13853

Negotiation Guide

Opening Offer

$83,834

Fair Price

$85,334

Walk Away Above

$84,922

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$75,214

Est. Invoice$77,749

Holdback (est.)$2,535

MSRP (Sticker)$84,510

Asking Price$89,510

Markup+$5,000

Est. Dealer Margin on This Car$14,296

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)+$4,509

Avg Markup (Aviator)+$5,000

% Below MSRP7%

Avg Days to Sell19 days

Avg Sold Markup+$1,810

Price History

Jul 9, 2026$85,510 → $89,510(+$4,000)

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