Deal Sheet: 2026 Aviator Reserve

Ulrich Lincoln · Pella, IA · VIN: 5LM5J7XC5TGL11553

Negotiation Guide

Opening Offer

$75,053

Fair Price

$76,553

Walk Away Above

$76,104

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$67,333

Est. Invoice$69,603

Holdback (est.)$2,270

MSRP (Sticker)$75,655

Asking Price$80,655

Markup+$5,000

Est. Dealer Margin on This Car$13,322

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$1,381

Avg Markup (Aviator)+$5,000

% Below MSRP85%

Avg Days to Sell20 days

Avg Sold Markup-$966

Price History

Jul 9, 2026$76,655 → $80,655(+$4,000)

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