Deal Sheet: 2026 Aviator Reserve

Loveland Ford Lincoln, Inc. · Loveland, CO · VIN: 5LM5J7XC4TGL24908

Negotiation Guide

Opening Offer

$83,154

Fair Price

$84,654

Walk Away Above

$83,887

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,977

Est. Invoice$76,470

Holdback (est.)$2,494

MSRP (Sticker)$83,120

Asking Price$88,120

Markup+$5,000

Est. Dealer Margin on This Car$14,143

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory430 vehicles

Avg Markup (All Models)-$1,626

Avg Markup (Aviator)+$5,000

% Below MSRP89%

Avg Days to Sell22 days

Avg Sold Markup-$356

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