Deal Sheet: 2026 Aviator Reserve

Carman Lincoln · New Castle, DE · VIN: 5LM5J7XC4TGL24813

Negotiation Guide

Opening Offer

$72,819

Fair Price

$74,319

Walk Away Above

$73,552

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$64,779

Est. Invoice$66,962

Holdback (est.)$2,184

MSRP (Sticker)$72,785

Asking Price$77,785

Markup+$5,000

Est. Dealer Margin on This Car$13,006

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$444

Avg Markup (Aviator)+$5,000

% Below MSRP68%

Avg Days to Sell23 days

Avg Sold Markup+$10

Price History

Jul 9, 2026$73,785 → $77,785(+$4,000)

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