Deal Sheet: 2026 Aviator Reserve

Allan Vigil Lincoln · Morrow, GA · VIN: 5LM5J7XC4TGL24648

Negotiation Guide

Opening Offer

$82,134

Fair Price

$83,634

Walk Away Above

$82,867

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,069

Est. Invoice$75,532

Holdback (est.)$2,463

MSRP (Sticker)$82,100

Asking Price$87,100

Markup+$5,000

Est. Dealer Margin on This Car$14,031

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)-$80

Avg Markup (Aviator)+$5,000

% Below MSRP73%

Avg Days to Sell22 days

Avg Sold Markup+$20

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