Deal Sheet: 2026 Aviator Reserve

Gervais Lincoln, Inc. · Lowell, MA · VIN: 5LM5J7XC4TGL24519

Negotiation Guide

Opening Offer

$82,984

Fair Price

$84,484

Walk Away Above

$83,717

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,826

Est. Invoice$76,314

Holdback (est.)$2,489

MSRP (Sticker)$82,950

Asking Price$87,950

Markup+$5,000

Est. Dealer Margin on This Car$14,125

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)+$4,318

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell27 days

Avg Sold Markup+$2,611

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