Deal Sheet: 2026 Aviator Reserve

Beau Townsend Lincoln of Dayton · Vandalia, OH · VIN: 5LM5J7XC4TGL24472

Negotiation Guide

Opening Offer

$77,624

Fair Price

$79,124

Walk Away Above

$78,357

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$69,055

Est. Invoice$71,383

Holdback (est.)$2,328

MSRP (Sticker)$77,590

Asking Price$82,590

Markup+$5,000

Est. Dealer Margin on This Car$13,535

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory247 vehicles

Avg Markup (All Models)-$1,075

Avg Markup (Aviator)+$5,000

% Below MSRP75%

Avg Days to Sell22 days

Avg Sold Markup-$528

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