Deal Sheet: 2026 Aviator Reserve

Heiser Lincoln · Glendale, WI · VIN: 5LM5J7XC4TGL23368

Negotiation Guide

Opening Offer

$79,444

Fair Price

$80,944

Walk Away Above

$80,177

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$70,675

Est. Invoice$73,057

Holdback (est.)$2,382

MSRP (Sticker)$79,410

Asking Price$84,410

Markup+$5,000

Est. Dealer Margin on This Car$13,735

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)-$1,225

Avg Markup (Aviator)+$5,000

% Below MSRP89%

Avg Days to Sell21 days

Avg Sold Markup-$221

Price History

Jul 9, 2026$80,410 → $84,410(+$4,000)

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