Deal Sheet: 2026 Aviator Reserve

Watertown Lincoln · Watertown, SD · VIN: 5LM5J7XC4TGL23337

Negotiation Guide

Opening Offer

$78,544

Fair Price

$80,044

Walk Away Above

$79,277

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$69,874

Est. Invoice$72,229

Holdback (est.)$2,355

MSRP (Sticker)$78,510

Asking Price$83,510

Markup+$5,000

Est. Dealer Margin on This Car$13,636

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$1,764

Avg Markup (Aviator)+$5,000

% Below MSRP94%

Avg Days to Sell25 days

Avg Sold Markup-$536

Price History

Jul 9, 2026$79,510 → $83,510(+$4,000)

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