Deal Sheet: 2026 Aviator Reserve

Eau Claire Lincoln · Eau Claire, WI · VIN: 5LM5J7XC4TGL23077

Negotiation Guide

Opening Offer

$85,334

Fair Price

$86,834

Walk Away Above

$86,067

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,917

Est. Invoice$78,476

Holdback (est.)$2,559

MSRP (Sticker)$85,300

Asking Price$90,300

Markup+$5,000

Est. Dealer Margin on This Car$14,383

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$737

Avg Markup (Aviator)+$5,000

% Below MSRP77%

Avg Days to Sell22 days

Avg Sold Markup-$810

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