Deal Sheet: 2026 Aviator Reserve

Larry H. Miller Ford Lincoln Draper · Draper, UT · VIN: 5LM5J7XC4TGL21359

Negotiation Guide

Opening Offer

$73,070

Fair Price

$74,570

Walk Away Above

$74,113

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$65,553

Est. Invoice$67,763

Holdback (est.)$2,210

MSRP (Sticker)$73,655

Asking Price$78,655

Markup+$5,000

Est. Dealer Margin on This Car$13,102

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory397 vehicles

Avg Markup (All Models)-$1,258

Avg Markup (Aviator)+$5,000

% Below MSRP92%

Avg Days to Sell24 days

Avg Sold Markup-$632

Price History

Jul 9, 2026$74,655 → $78,655(+$4,000)

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

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+$5,000$87,35025d