Deal Sheet: 2026 Aviator Reserve

West Herr Lincoln · Getzville, NY · VIN: 5LM5J7XC4TGL20681

Negotiation Guide

Opening Offer

$74,619

Fair Price

$76,119

Walk Away Above

$75,352

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$66,381

Est. Invoice$68,618

Holdback (est.)$2,238

MSRP (Sticker)$74,585

Asking Price$79,585

Markup+$5,000

Est. Dealer Margin on This Car$13,204

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$202

Avg Markup (Aviator)+$5,000

% Below MSRP69%

Avg Days to Sell22 days

Avg Sold Markup+$121

Price History

Jul 9, 2026$75,585 → $79,585(+$4,000)

Cheaper Aviator Reserve Inventory

Napleton LincolnGlenview, IL

+$5,000$77,97039d

East Carolina LincolnGreenville, NC

+$5,000$90,01046d

Knudtsen Foothills LincolnSpokane, WA

+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

Bob Smith Lincoln, Inc.Billings, MT

+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d