Deal Sheet: 2026 Aviator Reserve

Lincoln of Franklin · Franklin, TN · VIN: 5LM5J7XC4TGL20650

Negotiation Guide

Opening Offer

$79,372

Fair Price

$80,872

Walk Away Above

$80,441

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$71,209

Est. Invoice$73,609

Holdback (est.)$2,400

MSRP (Sticker)$80,010

Asking Price$85,010

Markup+$5,000

Est. Dealer Margin on This Car$13,801

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory414 vehicles

Avg Markup (All Models)-$182

Avg Markup (Aviator)+$5,000

% Below MSRP68%

Avg Days to Sell23 days

Avg Sold Markup-$295

Price History

Jul 9, 2026$81,010 → $85,010(+$4,000)

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+$5,000$84,12039d

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+$5,000$74,50046d

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+$5,000$87,35025d