Deal Sheet: 2026 Aviator Reserve

Kayser Lincoln · Madison, WI · VIN: 5LM5J7XC4TGL20597

Negotiation Guide

Opening Offer

$80,202

Fair Price

$81,702

Walk Away Above

$81,161

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$71,752

Est. Invoice$74,170

Holdback (est.)$2,419

MSRP (Sticker)$80,620

Asking Price$85,620

Markup+$5,000

Est. Dealer Margin on This Car$13,868

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory225 vehicles

Avg Markup (All Models)+$658

Avg Markup (Aviator)+$5,000

% Below MSRP59%

Avg Days to Sell19 days

Avg Sold Markup-$1,008

Price History

Jul 9, 2026$81,620 → $85,620(+$4,000)

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