Deal Sheet: 2026 Aviator Reserve

Napleton's River Oaks Lincoln, LLC · Calumet City, IL · VIN: 5LM5J7XC4TGL19918

Negotiation Guide

Opening Offer

$84,165

Fair Price

$85,665

Walk Away Above

$85,135

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$75,298

Est. Invoice$77,837

Holdback (est.)$2,538

MSRP (Sticker)$84,605

Asking Price$89,605

Markup+$5,000

Est. Dealer Margin on This Car$14,307

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)+$4,528

Avg Markup (Aviator)+$5,000

% Below MSRP8%

Avg Days to Sell20 days

Avg Sold Markup+$1,733

Price History

Jul 9, 2026$85,605 → $89,605(+$4,000)

Cheaper Aviator Reserve Inventory

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+$5,000$77,97039d

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+$5,000$90,01046d

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+$5,000$82,50039d

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d