Deal Sheet: 2026 Aviator Reserve

Bob Thomas Lincoln · Fort Wayne, IN · VIN: 5LM5J7XC4TGL19434

Negotiation Guide

Opening Offer

$78,628

Fair Price

$80,128

Walk Away Above

$79,694

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$70,541

Est. Invoice$72,919

Holdback (est.)$2,378

MSRP (Sticker)$79,260

Asking Price$84,260

Markup+$5,000

Est. Dealer Margin on This Car$13,719

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$1,425

Avg Markup (Aviator)+$5,000

% Below MSRP78%

Avg Days to Sell19 days

Avg Sold Markup-$1,031

Price History

Jul 9, 2026$80,260 → $84,260(+$4,000)

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