Deal Sheet: 2026 Aviator Reserve

Bergey's Lincoln · Lansdale, PA · VIN: 5LM5J7XC4TGL17683

Negotiation Guide

Opening Offer

$82,337

Fair Price

$83,837

Walk Away Above

$83,418

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,870

Est. Invoice$76,360

Holdback (est.)$2,490

MSRP (Sticker)$83,000

Asking Price$88,000

Markup+$5,000

Est. Dealer Margin on This Car$14,130

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory45 vehicles

Avg Markup (All Models)+$4,267

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell19 days

Avg Sold Markup+$1,389

Price History

Jul 9, 2026$84,000 → $88,000(+$4,000)

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