Deal Sheet: 2026 Aviator Reserve

Dana Lincoln · Staten Island, NY · VIN: 5LM5J7XC4TGL16338

Negotiation Guide

Opening Offer

$73,933

Fair Price

$75,433

Walk Away Above

$74,979

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,327

Est. Invoice$68,563

Holdback (est.)$2,236

MSRP (Sticker)$74,525

Asking Price$79,525

Markup+$5,000

Est. Dealer Margin on This Car$13,198

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory247 vehicles

Avg Markup (All Models)-$101

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell23 days

Avg Sold Markup-$246

Price History

Jul 9, 2026$75,525 → $79,525(+$4,000)

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+$5,000$87,35025d