Deal Sheet: 2026 Aviator Reserve

LaFontaine Lincoln Grand Rapids · Grand Rapids, MI · VIN: 5LM5J7XC4TGL12614

Negotiation Guide

Opening Offer

$72,049

Fair Price

$73,549

Walk Away Above

$73,087

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$64,636

Est. Invoice$66,815

Holdback (est.)$2,179

MSRP (Sticker)$72,625

Asking Price$77,625

Markup+$5,000

Est. Dealer Margin on This Car$12,989

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)+$3,912

Avg Markup (Aviator)+$5,000

% Below MSRP13%

Avg Days to Sell20 days

Avg Sold Markup+$1,712

Price History

Jul 9, 2026$73,625 → $77,625(+$4,000)

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