Deal Sheet: 2026 Aviator Reserve

Bill Collins Lincoln · Louisville, KY · VIN: 5LM5J7XC4TGL12225

Negotiation Guide

Opening Offer

$78,440

Fair Price

$79,940

Walk Away Above

$79,505

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$70,372

Est. Invoice$72,744

Holdback (est.)$2,372

MSRP (Sticker)$79,070

Asking Price$84,070

Markup+$5,000

Est. Dealer Margin on This Car$13,698

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory399 vehicles

Avg Markup (All Models)-$19

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell22 days

Avg Sold Markup-$421

Price History

Jul 9, 2026$80,070 → $84,070(+$4,000)

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