Deal Sheet: 2026 Aviator Reserve

Sarat Lincoln · Agawam, MA · VIN: 5LM5J7XC4TGL06070

Negotiation Guide

Opening Offer

$73,229

Fair Price

$74,729

Walk Away Above

$74,272

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$65,695

Est. Invoice$67,910

Holdback (est.)$2,214

MSRP (Sticker)$73,815

Asking Price$78,815

Markup+$5,000

Est. Dealer Margin on This Car$13,120

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory241 vehicles

Avg Markup (All Models)-$849

Avg Markup (Aviator)+$5,000

% Below MSRP78%

Avg Days to Sell23 days

Avg Sold Markup-$609

Price History

Jul 9, 2026$74,815 → $78,815(+$4,000)

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