Deal Sheet: 2026 Aviator Reserve

Future Lincoln of Roseville · Roseville, CA · VIN: 5LM5J7XC4TGL01192

Negotiation Guide

Opening Offer

$82,854

Fair Price

$84,354

Walk Away Above

$83,587

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,710

Est. Invoice$76,194

Holdback (est.)$2,485

MSRP (Sticker)$82,820

Asking Price$87,820

Markup+$5,000

Est. Dealer Margin on This Car$14,110

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)+$3,009

Avg Markup (Aviator)+$5,000

% Below MSRP22%

Avg Days to Sell14 days

Avg Sold Markup-$455

Price History

Jul 9, 2026$83,820 → $87,820(+$4,000)

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