Deal Sheet: 2026 Aviator Reserve

Koons Lincoln of Bethesda · Silver Spring, MD · VIN: 5LM5J7XC3TGL25404

Negotiation Guide

Opening Offer

$73,409

Fair Price

$74,909

Walk Away Above

$74,142

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$65,304

Est. Invoice$67,505

Holdback (est.)$2,201

MSRP (Sticker)$73,375

Asking Price$78,375

Markup+$5,000

Est. Dealer Margin on This Car$13,071

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory337 vehicles

Avg Markup (All Models)-$466

Avg Markup (Aviator)+$5,000

% Below MSRP75%

Avg Days to Sell22 days

Avg Sold Markup-$317

Price History

Jul 9, 2026$74,375 → $78,375(+$4,000)

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