Deal Sheet: 2026 Aviator Reserve

Miller Lincoln · Saint Cloud, MN · VIN: 5LM5J7XC3TGL24818

Negotiation Guide

Opening Offer

$78,294

Fair Price

$79,794

Walk Away Above

$79,027

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$69,651

Est. Invoice$71,999

Holdback (est.)$2,348

MSRP (Sticker)$78,260

Asking Price$83,260

Markup+$5,000

Est. Dealer Margin on This Car$13,609

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory12 vehicles

Avg Markup (All Models)+$3,833

Avg Markup (Aviator)+$5,000

% Below MSRP17%

Avg Days to Sell23 days

Avg Sold Markup+$2,167

Price History

Jul 9, 2026$79,260 → $83,260(+$4,000)

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