Deal Sheet: 2026 Aviator Reserve

Beau Townsend Lincoln of Dayton · Vandalia, OH · VIN: 5LM5J7XC3TGL24754

Negotiation Guide

Opening Offer

$76,374

Fair Price

$77,874

Walk Away Above

$77,107

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$67,943

Est. Invoice$70,233

Holdback (est.)$2,290

MSRP (Sticker)$76,340

Asking Price$81,340

Markup+$5,000

Est. Dealer Margin on This Car$13,397

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory247 vehicles

Avg Markup (All Models)-$1,075

Avg Markup (Aviator)+$5,000

% Below MSRP75%

Avg Days to Sell22 days

Avg Sold Markup-$528

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