Deal Sheet: 2026 Aviator Reserve

Herb Chambers Lincoln Norwood · Norwood, MA · VIN: 5LM5J7XC3TGL23782

Negotiation Guide

Opening Offer

$72,639

Fair Price

$74,139

Walk Away Above

$73,372

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$64,618

Est. Invoice$66,797

Holdback (est.)$2,178

MSRP (Sticker)$72,605

Asking Price$77,605

Markup+$5,000

Est. Dealer Margin on This Car$12,987

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)+$4,111

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell21 days

Avg Sold Markup+$1,563

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