Deal Sheet: 2026 Aviator Reserve

Kruse Lincoln · Marshall, MN · VIN: 5LM5J7XC3TGL23586

Negotiation Guide

Opening Offer

$78,954

Fair Price

$80,454

Walk Away Above

$79,687

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$70,239

Est. Invoice$72,606

Holdback (est.)$2,368

MSRP (Sticker)$78,920

Asking Price$83,920

Markup+$5,000

Est. Dealer Margin on This Car$13,681

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory64 vehicles

Avg Markup (All Models)-$1,070

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell25 days

Avg Sold Markup-$1,079

Price History

Jul 9, 2026$79,920 → $83,920(+$4,000)

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