Deal Sheet: 2026 Aviator Reserve

Parkway Lincoln · Dover, OH · VIN: 5LM5J7XC3TGL23443

Negotiation Guide

Opening Offer

$71,984

Fair Price

$73,484

Walk Away Above

$72,919

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$64,396

Est. Invoice$66,567

Holdback (est.)$2,171

MSRP (Sticker)$72,355

Asking Price$77,355

Markup+$5,000

Est. Dealer Margin on This Car$12,959

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory51 vehicles

Avg Markup (All Models)-$510

Avg Markup (Aviator)+$5,000

% Below MSRP76%

Avg Days to Sell22 days

Avg Sold Markup-$472

Price History

Jul 9, 2026$73,355 → $77,355(+$4,000)

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