Deal Sheet: 2026 Aviator Reserve

Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LM5J7XC3TGL23250

Negotiation Guide

Opening Offer

$85,484

Fair Price

$86,984

Walk Away Above

$86,217

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$76,051

Est. Invoice$78,614

Holdback (est.)$2,564

MSRP (Sticker)$85,450

Asking Price$90,450

Markup+$5,000

Est. Dealer Margin on This Car$14,400

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,708

Avg Markup (Aviator)+$5,000

% Below MSRP16%

Avg Days to Sell19 days

Avg Sold Markup+$1,395

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