Deal Sheet: 2026 Aviator Reserve

Gordie Boucher Lincoln of Janesville · Janesville, WI · VIN: 5LM5J7XC3TGL22325

Negotiation Guide

Opening Offer

$85,519

Fair Price

$87,019

Walk Away Above

$86,252

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$76,082

Est. Invoice$78,646

Holdback (est.)$2,565

MSRP (Sticker)$85,485

Asking Price$90,485

Markup+$5,000

Est. Dealer Margin on This Car$14,403

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$2,010

Avg Markup (Aviator)+$5,000

% Below MSRP97%

Avg Days to Sell23 days

Avg Sold Markup-$328

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