Deal Sheet: 2026 Aviator Reserve

Lincoln of Morgantown · Morgantown, WV · VIN: 5LM5J7XC3TGL21806

Negotiation Guide

Opening Offer

$78,542

Fair Price

$80,042

Walk Away Above

$79,496

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$70,266

Est. Invoice$72,634

Holdback (est.)$2,369

MSRP (Sticker)$78,950

Asking Price$83,950

Markup+$5,000

Est. Dealer Margin on This Car$13,685

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$1,500

Avg Markup (Aviator)+$5,000

% Below MSRP86%

Avg Days to Sell24 days

Avg Sold Markup-$947

Price History

Jul 9, 2026$79,950 → $83,950(+$4,000)

Cheaper Aviator Reserve Inventory

Napleton LincolnGlenview, IL

+$5,000$77,97039d

East Carolina LincolnGreenville, NC

+$5,000$90,01046d

Knudtsen Foothills LincolnSpokane, WA

+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

Bob Smith Lincoln, Inc.Billings, MT

+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d